About Don'T Project

The Don’T Project is American veteran-owned and driven by a team of concerned citizens committed to thoughtful, respectful dialogue.

Born from lived experience — service, community, and a deep belief in personal responsibility — Don’T is not about protest for protest’s sake. It’s about presence.

We believe:

• Courage can be quiet

• Dialogue is stronger than division

• Standing for something doesn’t require standing against someone

Don’T apparel invites people back into the conversation — grounded, human, and open-minded. We don’t shout. We don’t cancel. We don’t tell you what your Don’T should be.

We simply create the space for you to wear it.